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Whitney Wolfe’s Success with Bumble


Bumble has taken the online dating industry by storm. Barely three years after it was launched by Whitney Wolfe, more than 22 million people have signed up to the dating platform. Whitney Wolfe is the CEO of the company and has been doing a fantastic job.What is unique about Bumble is the fact that women are the ones who make the first move, and that is why it has been termed a feminist dating app.

The fact that so many people are using the platform shows that the whole concept of women making the first move is well loved. Its revenue from in-app purchases in 2016 and 2017 is expected to surpass $100 million by the end of the year. And by the end of 2018, it is expected to be over $200 million. The company is clearly growing at an exponential rate, and is now ranked among the biggest dating platforms in the US. Bumble is headquartered in Austin, Texas.

Whitney Wolfe has taken Bumble a step further with the Bumble BFF feature. Through Bumble BFF, people are able to find friends. Bumble’s most recent development was Bumble Bizz, which was launched in October 2017. Bumble Bizz enables people to connect with other people who are in the same line of work in order to advance their careers.Therefore, Bumble is more than just a dating platform.

Whitney Wolfe made it to the 2017 Forbes 30 under 30 list because of her success with Bumble. When she launched the company, the online dating niche was crowded with several small dating app startups, but many of them ended up failing. However, she stood out because of her unique concept and continues to come up with great ideas to keep the platform ahead of its competition. In September 2017, Whitney got married to Michael Herd in Positano on the Amalfi Coast in Italy. She is an alumnus of Southern Methodist University, from where she graduated with a degree in International Studies.

Conclusion

At just 28 years of age Whitney Wolfe Herd has achieved a lot and she still has great aspirations for Bumble. Bumble Bizz and Bumble BFF are just a taste of what is yet to come. With her passion for what she does, the company is surely going places.

http://www.vanityfair.com/culture/2015/08/bumble-app-whitney-wolfe

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