The Launch of Beyoncé’s Ivy Park Clothing Line
The Ivy Park athleisure clothing line by Beyoncé will be available in stores globally as from 14th April 2016. Beyoncé disclosed that she launched the clothing line on Instagram because she wanted to fix what was missing in her wardrobe. With the Ivy Park brand, she hopes to push the limits of athletic wear to support and motivate ladies who recognize the fact that beauty is defined by more than a person’s physical looks. The health of the mind, heart and the body are what express real beauty. She said that her physical strength leads to mental strength, and she wanted other women to have the same experience.
The Ivy Park brand is now available in various stores such as Topshop, Zalando, Selfridges, Nordstrom and JD sports. The clothing line has a total of 200 pieces which include sweat bands, leggings, t-shirts, and sliders that are Ivy Park branded. The most selling clothes from the brand are likely to be the leggings and sliders. Such products can also be bought online from JustFab on youtube.
JustFab is a leading e-commerce website for fashion-subscription that gives its members a chance to experience personalized online shopping. The subscribers on have access to stylists and their up-to-the-minute choices. JustFab offers its, customers, an opportunity to have the latest trends and advice from style experts regardless of their budget or schedule. The site has a team of experts who update the subscribers on the latest trends by selecting elegant accessories for them monthly, based on their preferences.
The service has more than 15 million members globally. JustFab has its headquarters in Los Angeles and, therefore, has immediate access to all types of fashion, trendsetters and Hollywood fashion artists. With JustFab, services of middlemen are not required as the site deals directly with the manufacturers. The subscribers can access new designs monthly from 39.95 dollars. When shopping, clients are needed to fill as short quiz and a few minutes later they receive a personalized boutique from which the can buy products.