Fabletics Has Grown Their Brand to Make a Difference for Women
Since Fabletics first started, they have been trying to make sure they are the best on the market. Because Fabletics has taken a different approach to marketing, they have been able to continue making waves in the market. As a disruptor, Fabletics knows they can continue to help people have a better fashion and shopping experience. They also know they will be able to show people what they can get as long as they are working hard on the things they know how to do. It is part of what has made the company among the best in the industry.
For Fabletics to make sure they are doing things the right way, they knew it was important to take a different type of approach to the fashion industry. Unlike other websites that show their customers hundreds of different options, Fabletics caters each of their options to their clients. They have a reverse showroom technique they pride themselves on so customers don’t have to worry about seeing too many options when they visit the site. Customers who are visiting Fabletics can only see the things that will be tailored perfectly to their needs.
Part of what has helped to make Fabletics so special is their dedication to their customers. They even use celebrity endorsement to ensure the people who are seeing the ads have someone they can trust. Kate Hudson is one of the brand ambassadors for Fabletics. She loves the brand on her own and knows she will be able to actually make a huge difference by supporting the brand. Since Fabletics is now such a big brand, Kate Hudson continues to be content with putting her name behind the brand and making sure she can help those who are also a part of the brand get the clothing they need.
The number one biggest things Fabletics suggests their customers do is take the Style Quiz. In this quiz, customers will be asked things about their style, what they regularly do and what they are interested in. By using the quiz, Fabletics can figure out exactly what works best for each customer. They can learn more about what the customers are doing so they’ll have a chance to try different things. It also helps to create the perfect personalized showroom for each customer so they don’t have to worry about sorting through hundreds of pages of clothes they probably won’t like.