Fabletics – Ensuring Customers Get High-Quality Athleisure Products for Less
In the world of athleisure products, one of the brands that have become one of the most sought after in recent times is Fabletics. The company was launched in the year 2013, and in a relatively short period of just four years, the company has grown in sizes manifold and even gives giant like Amazon a tough challenge. Amazon currently holds 20 percent market share in the field of fashion retail online, but Fabletics has slowed the business of Amazon currently in the athleisure category.
Fabletics started with the concept of offering durable, designer, and affordable fitness clothing to women. The company offers a huge array of choices regarding colors and designs as well as sizes, starting from XXS to 3X, which is a range not many online companies can offer with such a vast collection. Fabletics is co-owned by the Golden Globe Award-winning actress, Kate Hudson. Her association with Fabletics helped the company in getting the popularity it needed to penetrate the consumer market and connect with the target audience.
One of the reasons why Fabletics was able to get so popular among the target audience is because of its attractive subscription model. It ensured that the consumers are getting designer athleisure products every month without having to spend an extravagant amount of money each month. For a small fee, the members got huge discounts on every product across the site, and also got a minimum of three products each month. It helped the consumers get high-quality products that are as per their preference month after month.
As per many business analysts, one of the reasons for the Fabletics continued growth in the fashion business is because it managed to pull through the reverse showroom technique successfully. In the reverse showroom technique, the brand would create brand awareness online and develop a brand identity among its target audience, before finally choosing to open physical stores. It ensures that the brand would not lose to its competition as the customers are already intrigued by the company’s products.
Many times, people go through the collection in a shop and end up buying similar products online from other brands. However, reverse showroom technique minimizes such loss to a great extent, and brands like Warby Parker and Apple successfully implemented it as well, and the results are for the world to see. Women who are intrigued about what Fabletics has to offer must take the Lifestyle Quiz provided at the official website of Fabletics today.