Doe Deere: Lime Crime Creator & Female Entrepreneur’s Makeup

Doe Deere, Color Rebellion, and self-made entrepreneur is the CEO and founder of LimeCrime Cosmetics who is unapologetic and embarks freedom and self-expression to women and girls all around to pursue their dreams and ambitions. Her mission is to revolutionize the makeup industry with fun and unusual colors that will shake things up.


In 2008, Deere noticed how limited the makeup industry was towards bold and unique bright colors making it super impossible to find lipsticks she gravitated towards- other than your typical nude and natural look. So, she took matters into her own hands and – wallah! – Lime Crime was born. From their matte velvetines, eyeshadow palettes, and their new Unicron hair dye (let’s not forget Vegan & Cruelty-free ) it truly rebels against the standard color scheme and the beauty industry.


Surprised by the amazing responses LimeCrime received, “The Queen of Unicorns” could not have imagined the success and incredible achievements she has fulfilled.


” I was so surprised to see just how many girls gravitated towards the same [style]. So the company was profitable for that reason,” says Deere in Guest of a Guest Interview.


Fun fact: Deere initially moved to New York to become a musician but later found herself in love with makeup and the beautiful things you can create and discover. Deere admits that she’s always felt like she was a young entrepreneur from the very beginning. At age 13, she started a small business selling temporary tattoos to her classmates – which was the highlight of her time.


“I sold temporary tattoos which were a novelty at the time, [but] it was a lot of fun! I discovered them, and I then popularized and sold them to my classmates. But I just made them cool by wearing them and insisting that it is okay to have a temporary tattoo on you.” says Deere.


Of course, with every success story, there are setbacks that we face in the process. For Deere, it was the security breach in 2004 that hacked the website and stole several customers’ personal information. She may have lost a few of her customer’s trust, But that didn’t slow down Deere, her team, and LimeCrime from rising above and learning from that situation.


Dee Deere is truly an inspiration to all women and girls and gives hope to those who shares that same ambition and dream to achieve greater things in life on their own terms, including the importance of embracing your uniqueness and staying true to yourself.


” Follow your heart. I believe that every person has something special about them– some unique skill or quality that only they have in the world. When you tune into that, that’s when you really start to blossom and reach your truest potential.”


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