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Category: Successful Companies


EOS: The Story of How One Start-up Dominated Their Market in Seven Years

Posted by in Successful Companies

Evolution of Smooth, or EOS, has revealed the strategy that took them to the top of the lip balm industry in an exclusive interview with Fast Company. The major players in the lip balm market have been mostly silent on how they became successes before now. But everyone knows of them. The egg-shaped, pastel-colored lip…


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