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Fabletics: Athleisure For Everyone


The A style of clothing has taken the country by storm. Recent sales of athleisure wear have surpassed denim sales and continued to rise in popularity. Most people have either heard of athleisure or are currently wearing it. Whether you are active at the gym, or you just like to be comfortable, then athleisure is for you. All age groups are embracing this hot new style from Fabletics. The materials used to make athletic clothing are breathable, comfortable, and move with your body. The athleisure manufacturers are also starting to break into other areas of clothing such as swimsuits and evening wear. Athleisure is a big business right now and doesn’t look to be going out of style anytime soon.

One of the largest names in athleisure is Fabletics. Fabletics is an online subscription service that specializes in athleisure. Co-Founded and spearheaded by American actress Kate Hudson, Fabletics has taken athleisure to a new level. The company began selling mostly legging and now has fully embraced the possibilities of offering a full line of clothing for all occasions.
Read more on Dressing down: The rise of athleisure

Fabletics is a branch of its parent company JustFab. Upon signing up for the service, customers are asked about their fashion preferences. Each month a boutique is selected for the client based on their preferences. Fabletics still sell more leggings than anything else but has very strong sales in all areas of their clothing offerings. Some popular items at the moment are swimsuits. Recently the company unveiled their evening wear line with great success. Undoubtedly Fabletics will be rolling out new items in the near future as customer demand continues to rise.

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